Conventional managers notice their people are not very engaged; maybe as well, they agree with the argument that people are the most important asset. So they buy ‘employee engagement’ programmes.
They should ask why their people are not engaged, what are the things that cause people to leave their brains at the door when they come to work?
It would lead them to a completely different conclusion and they wouldn’t waste money on ineffective but plausible programmes.
Employee engagement: by what method? Take a look at the typical content of employee engagement programmes.