Some people think that strategy is about planning – taking masses of data about trends, market share and the like and projecting forward.

Some think of it as visions and missions. Formulating a vision is easy; it’s implementation that’s difficult. But what do we mean by strategy?

If strategy doesn’t carry implementation with it, it’s not strategy at all. As Mintzberg points out, strategy is in operations. Knowledge of operations is best achieved by studying them, conducting check.

Check is a competitive weapon. When you know what you are doing predictably and why, you are in a strong position to manage change (that gets results).