What motivates people?
Dan Pink summarises the three conditions that need to be present in a system to maximise personal commitment rather than compliance:
• Autonomy – the ability for individuals to be able to act with choice.
• Mastery – the individual having a clear sense of the developing personal competence and contribution to the whole.
• Transcendent Purpose – The individuals clear sense of a purpose larger than themselves to which they make their contribution.
Systems designs achieve all three. Systems designs focus on purpose and put design in process.
See: Dan Pink speaking at the RSA here.