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Advertising failure
Studying systems reveals the nature and causes of sub-optimisation.
Studying customer acquisition processes
The fastest way to generate more customers
What is the purpose of marketing?
More systems views of sub-optimisation
Regulation
Where do your customers come from?
Hoodwinking customers
Tewkesbury Hotel
Tool heads lack knowledge
Software fault handling
Utility billing problem
Quotations as a system
Benefits processing
Bringing telephone work home
